Experiential marketing is a way for brands to connect with customers through interactive experiences. BTL (Below the Line) activations are a type of experiential marketing that focuses on direct interaction with consumers

Retail merchandising is the practice of promoting and selling products in a retail setting. It involves the selection of products, their arrangement, and the design of displays. The goal of retail merchandising is to create a positive shopping experience for customers and encourage them to make purchases

Outdoor advertising, also known as out-of-home (OOH) advertising, is a type of advertising that reaches consumers outside their homes. It's a marketing tool that businesses use to promote their products and services